App Design
UI/UX

HOMY Furniture E-Commerce App

app mockup on 4 phone screens
Project Overview
The project aims to create a seamless shopping experience of a furniture marketplace app, from exploring the catalog, finding ideal table to making a purchase.
Year
2023
Tools
Figma
Role
UI/UX Designer
Research
The project began with thorough competitor analysis to provide insights into industry best practices, and study their strengths and weaknesses for our app's opportunities.
Analysis on Ikea app on strengths, weaknesses, opportunities and threatsAnalysis on Anthropologie app on strengths, weaknesses, opportunities and threats
Define
The project began with thorough research to understand the target users' needs, preferences, and pain points. Detailed user persona was created to guide design decisions.
User persona
design
Developed a style tile to communicate the visual aesthetics and visual appeal.
UI kit with logo, colour palette, keywords, typography, buttons, and mood board
The user flow diagram visually illustrates the sequential steps a user takes to accomplish specific tasks within an application or website, aiding in the understanding of user interactions and navigation paths.
User flow diagram
User Testing
Throughout the process, documentation captured reflections on design decisions, usability testing results, and iterative refinements.
Positive Feedback
  • Smooth user flow
  • Option to skip onboarding
  • Clean and neat layout, legible font size and comfortable spacing
Constrauctive Feedback
  • Highlight the sale section for emphasis
  • Resize the hearts icon for favourite
  • Consider separating the 'quantity' and 'add to basket' buttons
  • Bolder font in logo
  • Incorporate options for setting up notifications
  • More variation in templates and sections
  • Implement features like recently searched items and popular search
Deliverables
  • Optional onboarding
  • No compulsory login
  • Flexible navigation to browse by rooms or products
  • Efficient filter for cheapest table
  • Smooth checkout process
All screens of interactive prototypes in mobile version
Task: buy the cheapest desk
Interactive Prototype
Other projects
Onboarding page of the redesigned Interac app with abstract typography of the word InteracHome page og Omoshiroi Mange CafeA pig with a cat mask looking at the mirror with words 'you look great'