The project aims to create a seamless shopping experience of a furniture marketplace app, from exploring the catalog, finding ideal table to making a purchase.
HOMY, a local Canadian brand, features a curated collection of distinctive furniture crafted by talented students from Humber's Industrial Design program. The brand ethos revolves on simplicity, style, and multi-functionality.
My focus lies on 2 objectives during the design process:
How to emphasis the brand values?
How to enhance a seamless and enjoyable experience in browsing furniture and making purchase?
research
Competitor analysis
I have selected Ikea and Anthropologie for analysis, since they are popular and in opposite styles, getting insights into industry best practices and studying their strengths and weaknesses for our product's opportunities.
User persona
Ideate
user flow
The user flow diagram visually illustrates the sequential steps a user takes to accomplish specific tasks within an application or website, aiding in the understanding of user interactions and navigation paths.
prototype
sketches
wireframes
style tile
testing
feedbacks
Throughout the process, documentation captured reflections on design decisions, usability testing results, and iterative refinements.
Positive feedback:
Smooth user flow
Option to skip onboarding
Clean and neat layout, legible font size and comfortable spacing
Constructive feedback:
Highlight the sale section for emphasis
Resize the hearts icon for favourite
Consider separating the 'quantity' and 'add to basket' buttons
Bolder font in logo
Incorporate options for setting up notifications
More variation in templates and sections
Implement features like recently searched items and popular search
Deliverables
Optional onboarding
No compulsory login
Flexible navigation to browse by rooms or products
